Website

Instagram

TikTok

STRATEGY:

Developed the core creative concept, then translated it into briefs creators could run with, balancing brand consistency with each creator's individual style. Coordinated with multiple creators simultaneously, reviewing and refining content before it went live. Took a data-backed, test-and-learn approach, producing a range of content formats and reading early performance signals to double down on what resonated most.

GOAL:

Introduce a new product (Soft swerve towel) into a competitive market and identify which content approaches would drive the strongest audience response.

WINE-OH APP

LIFESTYLE -APPLICATION, US-BASED

ROLE : SOCIAL MEDIA MANAGER

GOAL:

Drive app downloads and sign-ups by making Wine-oh's personalised wine-matching experience feel simple, fun and worth trying turning an unfamiliar app concept into something people want to install on the spot.

STRATEGY:

Used short-form, benefit-led storytelling to walk viewers through the app's core hook — quiz-based personalization and instant matches rather than listing features. Leaned into fast pacing, on-screen phone mockups and an emotional payoff moment (the "match" reveal) to mirror the addictive, discovery-app feel and prompt an immediate download.

BEFORE

AFTER

In 3 months ,I grew this client's Instagram from 23 posts and 400 followers to 100 posts and 2,100 followers , a 5x increase, entirely through organic content strategy. No paid promotion, no follower buying just consistent posting, audience-first content and a clear brand voice.