Education &
Certification
My degree gave me a strong foundation in analytical thinking, commercial awareness and data-driven decision making: skills I now bring into social media strategy and performance analysis.
Studying Accounting & Finance taught me to look beyond the surface of a business to understand how decisions affect performance, how data tells a story and how strategy ultimately connects to commercial outcomes.
Completed a 225-hour Adobe Learning course covering the full InDesign toolkit, from layout fundamentals to advanced design workflows. This training strengthens the design and formatting side of content production, useful for building polished decks, brand assets, and print-ready materials for clients
Completed a LinkedIn Learning course on integrated brand marketing, focused on aligning messaging, visual identity and campaign strategy across channels. This supports a more cohesive approach to client work ensuring social content ties back to broader brand and marketing goals rather than existing in isolation.
Completed a 200-hour LinkedIn Learning course covering social media marketing strategy and optimization (SMO), including how to build data-informed content strategies and improve organic reach and engagement across platforms. This directly supports my approach to client social accounts — sharper targeting, stronger performance and content that's optimised to the platform it lives on.